TikTok: where brands become culture makers
VML explores how brands embrace TikTok’s codes to build authentic connections with communities.
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In The Press
In The Press
Can creativity be the best medicine?
VML reimagines health communication to turn prevention into a human and inspiring experience.
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In The Press
IKEA reinvents IKEA Family for a more personalized loyalty experience
A redesign driven by data and empathy, creating deeper and more emotional customer connections.
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News
Charal unveils partnership with Karmine Corp in a campaign by VML
Charal entre dans l’univers de l’esport avec Karmine Corp, grâce à une campagne pensée par VML.
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News
VML France Shines at LIA 2025
Our campaigns for AXA and Coca-Cola win a GOLD and two SILVER awards at LIA 2025.
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News
Velvet Consulting becomes VML Consulting
VML becomes the first player to fully integrate the fields of creation, data, technology, and consulting.
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News
VML paints it pink
A bold and immersive activation for Toulouse Football Club at Rose Festival 2025: tattoos, body painting and unforgettable fan experiences.
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News
Double Gold at Gerety
Our “Group Therapy” campaign for AXA wins two Golds at the 2025 Gerety Awards, celebrating creativity through a female-driven jury.
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In The Press
Art, luxury and innovation unite for new campaign for Rare Champagne from VML France
Blending Luxury Heritage with Digital Innovation: NFT Passports Promise Future Value for Collectors
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News
VML Talks – Social Media: Winning in the Age of the Creator Economy and Collabs 3.0
Learn how brands and creators build authentic, high-performing social strategies through trust and co-creation in a hybrid culture.
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News
VML roars at Cannes Lions 2025 with 6 awards, including 2 Gold!
A historic performance placing VML among the top 5 most awarded French agencies, with AXA named Creative Brand of the Year.
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In The Press
Generali and VML France Redefine Insurance for Today’s World
‘Here. Now.’, breaks traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present
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News
The story behind "Group Therapy"
A 1-minute itw from Dimitri for Breaking & Entering Media
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Other News
News
VML Leaders Top Cannes Lions People Rankings
Debbi Vandeven (#3 CCO), Rafael Pitanguy (#4 CCO), and Maria Camila Cabra (#6 Art Director) recognized globally in Cannes 2025 people rankings
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In The Press
Alienware Glitches Ford, Wendy's, Aflac Ads with a Portal to Other Dimensions
The campaign from VML, titled “Parallel Realities,” imagines Alienware as a portal to other worlds inside video games
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News
Adweek Shortlists VML for 2025 Global Agency of the Year
VML recognized among the top four agencies worldwide redefining creativity, strategy, and impact in Adweek’s 40th annual Agency of the Year awards
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In The Press
WPP unveils WPP Open Pro
Empowering brands to plan, create and publish campaigns directly through its AI marketing platform
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