VML Commerce brings strategic clarity, tech know-how and creative inspiration to help organisations deliver winning commerce capabilities across digital channels. We inspire growth for brands and retailers by developing eCommerce solutions that excite, convert and perform powerfully on a global scale.
VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world.
With the interconnectivity of world-class brand experience, customer experience and commerce capabilities, VML is equipped to support clients on creative brand growth strategy and transformation initiatives, all powered by deep data, marketing technology, and platform expertise.
VML connects a global network of over 30,000 people across 60+ markets.
At VML we inspire growth with innovative communications and enduring ideas, and we believe that advertising makes people believe in themselves and in change. Inspiration is a driving force that sparks imagination and drives the growth of the brands we work with.
We are data-inspired creative strategists who help brand and business leaders set a direction for the future. We identify new opportunities, develop innovative strategies that differentiate our clients' offers and uncover valuable data-driven insights that solve business challenges and fuel innovative ideas.
We inspire brands to deliver the experiences modern consumers demand at key touchpoints throughout their journey. We develop relevant omnichannel strategies tailored to each consumer, increasing the leads generated and engagement with brands.
Building on profound customer data expertise, we provide long-term strategy and execution to create a community of brand advocates by offering personalized community benefits and rewards leading to higher profitability.
CRM makes brands more valuable to customers, and in return, customers become more valuable to brands.
We start where it makes the most sense: with all relevant insights that help us achieve our KPIs. In this way, we provide the ideal starting point for relevant and personalized communication.
In Data Science, we collect and analyze data, create hypotheses and perform predictive tests in order to better understand usage patterns and future trends, using Machine Learning (ML) algorithms and models that let us learn from previous results.
We collect and analyze the necessary data that supports decision-making.
Powered by technology, we deliver quality content across all touchpoints, combining agility and efficient processes. Our goal is not just to create more content but doing it more efficiently, in other to meet the consumer’s needs.
We use marketing campaign automation when brands want to send or show messages to customers based on a predefined set of rules. We cover channels such as email, text messages, app push notifications as well as online advertising, social media, and eCommerce.
We understand that all digital and physical channels serve to create an experience that leads to continued retention and conversion. Our technological obsession serves as a vehicle for optimizing consumer experiences. For this, we use content optimization strategy and tactics from programming to communication delivery.
We use technological recognition to optimize the journey and experience with platforms. We believe in the democratization of design oriented to its use, emotional benefits and experience. Our focus is on users, stakeholders and their satisfaction and retention.
We operationalize and implement technologies. We produce digital assets for campaigns and develop websites and digital platforms using service platforms.
Through proprietary SaaS and supported by the most experienced talents in the sector, we expand multichannel and digital operations and productions, ensuring their automation and optimization.
GLOBAL CENTERS OF EXCELLENCE
Our global representation in Portugal
We design, build, manage and run the complex audience, content, and technology ecosystems that provide the business capabilities that fuel growth.
Marketing Automation & Personalisation: we develop the required capabilities to help businesses and brands realize their vision one step at a time, but always with scale and efficiency in mind. We activate and operate 24/7 – around the globe. We enable brands to master complexities without unnecessary complications, allowing brands to focus on what’s most important for their customers.