At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Little Caesars
Doorman Codes
Turning doormen’s cravings into Little Caesars deliveries
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Atratus
Living Fabric
A biodegradable textile solution restoring oil-contaminated land across Colombia
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Makro
Makro is also Mikro
Makro transforms its wholesale model to sell by unit and in small quantities
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Makro
Adscan by Makro
A shopping tool capable of converting any outdoor ad into our new commerce channel
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Buffalo Wings
Chicken for Chicken
A gaming experience that rewards survival skills by running away from battle
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Telefonica Movistar
Copper Skin
A technology and health innovation to transform the lives of children affected by Butterfly Skin
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Amazon Prime Video
#ByeNetflix #HelloPrimeVideo
On Friend's Day, Amazon Prime Video celebrates sharing
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WaterAid Americas
Proud Legacy
A pioneering initiative ensuring access to hygiene tools and a lasting solution to menstrual poverty in Colombia
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adidas
Bad Bunny x adidas Originals
From Puerto Rico to the Blue Sky, a Bad Bunny x adidas Originals collaboration
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Pringles
Pringles' Streamer Microphone
The Pringles can turned into a streamer microphone
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Publimetro
Corruption City
A mega-city paid in full, but its inhabitants could never enjoy
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