At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Vodafone

Vodafone: 25 Years

An entertaining trip through 25 years of connection in Ireland, celebrating all the moments when Vodafone helped keep people close.
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Folk VML Advertising Dublin Vodafone 25 Years
Lidl

Lidl: LGFA Highlights Hijack

Hijacking Lidl’s own media channels to bring LGFA to a whole new audience, in a whole new way.
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Folk VML Advertising Dublin LGFA Highlights Hijack 1
Bank Of Ireland

Bank Of Ireland: Right with you

A new brand platform built around how Bank of Ireland is right with its customers, enabling financial confidence across every moment.
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Folk VML Advertising Dublin Bank Of Ireland Right with you
The National Lottery

Dreams Waiting To Happen Christmas Campaign

A festive chapter for the National Lottery that brought dreams to life at Christmas
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Folk VML Advertising Dublin Dreams Waiting To Happen Christmas Campaign
Folk VML Advertising Dublin National Lottery Dreams Waiting To Happen
The National Lottery

The National Lottery: Dreams Waiting To Happen

A new brand platform shows how The National Lottery inspires everyday hopes across Ireland.
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HRI Folk VML Advertising Dublin
Horse Racing Ireland

HRI: Racing Runs in Us

Reconnecting the nation with horse racing as a cultural heartbeat deeply woven into Irish heritage.
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Bank of Ireland Folk VML Advertising Dublin 00003
Bank Of Ireland

Bank of Ireland: Personal Current Accounts – Confidence When It Counts

A bold, Gen Z focused campaign showing how banking with Bank of Ireland means instant control, confidence and no drama - even when things go sideways.
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Folk VML Bank Of Ireland 3
Bank Of Ireland

Bank of Ireland: Celebrate Your BER

Inviting everyone in Ireland to celebrate their BER
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Water Safety Ireland - Don't Let Your Mind Drift
Water Safety Ireland

Water Safety Ireland: Don’t let your mind drift in water

Revealing the real danger of Irish waters through radio
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Folk VML Irish Cancer Society We Wont Stop
Irish Cancer Society

Irish Cancer Society: We Won’t Stop

A new brand platform for the Irish Cancer Society
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Close up shot of Andy Farrell, head coach of the Irish rugby team
Vodafone

Vodafone: A story of reliability at the Rugby World Cup

Raising hairs ahead of the Rugby World Cup
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Man dressed as a silver Tin Man smiling whilst opening a Christmas card with a red heart symbol on the front
An Post

An Post: Send From the Heart

Inspiring the nation to send love at Christmas
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A mother pushes a trolley of shopping down the cereal aisle of a Lidl supermarket, with her teenage son and young daughter in a wheelchair beside her and other customers in the background
Lidl

Go Full Lidl

Helping customers to shop without compromise, and pay less
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Vodafone - Home of Trade In. A young boy looks underneath his bed to find an old smart phone surrounded by old toys and books
Vodafone

Home of Trade In

Vodafone rewards customers for recycling old smartphones to help save the planet
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Brennans bakers day off
Brennans Bread

The Brennans Bakers’ Day Off

Celebrating what makes Brennans Bread ‘better’ than the rest; the Brennans bakers.
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