At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Vodafone
Vodafone: 25 Years
An entertaining trip through 25 years of connection in Ireland, celebrating all the moments when Vodafone helped keep people close.
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Lidl
Lidl: LGFA Highlights Hijack
Hijacking Lidl’s own media channels to bring LGFA to a whole new audience, in a whole new way.
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Bank Of Ireland
Bank Of Ireland: Right with you
A new brand platform built around how Bank of Ireland is right with its customers, enabling financial confidence across every moment.
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The National Lottery
Dreams Waiting To Happen Christmas Campaign
A festive chapter for the National Lottery that brought dreams to life at Christmas
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The National Lottery
The National Lottery: Dreams Waiting To Happen
A new brand platform shows how The National Lottery inspires everyday hopes across Ireland.
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Horse Racing Ireland
HRI: Racing Runs in Us
Reconnecting the nation with horse racing as a cultural heartbeat deeply woven into Irish heritage.
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Bank Of Ireland
Bank of Ireland: Personal Current Accounts – Confidence When It Counts
A bold, Gen Z focused campaign showing how banking with Bank of Ireland means instant control, confidence and no drama - even when things go sideways.
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Bank Of Ireland
Bank of Ireland: Celebrate Your BER
Inviting everyone in Ireland to celebrate their BER
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Water Safety Ireland
Water Safety Ireland: Don’t let your mind drift in water
Revealing the real danger of Irish waters through radio
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Irish Cancer Society
Irish Cancer Society: We Won’t Stop
A new brand platform for the Irish Cancer Society
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Vodafone
Vodafone: A story of reliability at the Rugby World Cup
Raising hairs ahead of the Rugby World Cup
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Vodafone
Home of Trade In
Vodafone rewards customers for recycling old smartphones to help save the planet
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Brennans Bread
The Brennans Bakers’ Day Off
Celebrating what makes Brennans Bread ‘better’ than the rest; the Brennans bakers.
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