At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
The Coca-Cola Company
The Last Coke in the Desert
Reclaiming one of Mexico’s most popular expressions for the people who truly earn it
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Telefonica Movistar
The Best (Somos Gregarios)
A beautifully crafted short film reframing the sports narrative to celebrate cycling's invisible riders
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Whirlpool
When You're Not Here
A story that reveals how care is a memory that never fades
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Mondelēz International
The OREO Cows
The 'Oreo Cows' blends humor, tradition and creativity to celebrate Mexico’s love for an iconic ritual.
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Whirlpool
Dancing Washers
An engaging e-commerce experience that turns your washing machine’s "dance" into discounts on Whirlpool products and services
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Movistar
This Is Not a Game
Alerting young gamers and parents about the dangers of online gaming and real-life criminal grooming
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Suavitel / Colgate-Palmolive
Dani
An emotional serenade to all the mothers of Mexico
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Colgate-Palmolive
Trap to Mop
The first floor cleaner in the world launched through a music album
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AB INBEV
Beer Badge
A national team jersey that turned sports partnerships into fan loyalty
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Movistar
Shout
Tackling homophobia in Mexico with a boxing film that questions the nature of machismo
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Other Work
The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Cepia
The Partner-Exam
A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
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Wendy's
Houston, We Have Beef
A bold, culturally relevant social media moment that turned a billionaire’s space flight into a multi-day global conversation
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