The One Show 2025: VML Earns 101 Awards, Including Top Honors in Social Media and Film

"Wendy's Enters the Chat" by VML Kansas City for Wendy's

• Best of Social Media in Social Media
• Gold Pencil in Social Media: Social Channel - Single Platform
• Gold Pencil in Social Media: Use of Humor
• Bronze Pencil in Interactive, Online & Mobile: Online Community Platform
• Bronze Pencil in Social Media: Active Engagement / Call to Action
• Merit in Cultural Impact: Popular Culture Impact

"This Is Not a Game" by VML Mexico City for Telefónica Movistar

• Best of Film & Video in Film & Video
• Gold Pencil in Film & Video: TV, VOD, & Online - Over 90 Seconds - Single
• Silver Pencil in Branded Entertainment: Long Form Video - Single
• Silver Pencil in Branded Entertainment: Film & Video for Good
• Bronze Pencil in Branded Entertainment: Cinema Advertising
• Merit in Branded Entertainment: Branded Entertainment for Good
• Merit in Gaming: Gaming for Good
• Merit in Moving Image Craft & Production: Direction - Single

"Thanks for Coke-Creating" by VML New York for The Coca-Cola Company

• Gold Pencil in Design: B2B Communications
• Gold Pencil in Out of Home: Billboards & Transit - Series
• Silver Pencil in Integrated / Omnichannel: Integrated / Omnichannel Campaign
• Silver Pencil in IP & Product Design: B2B Communications
• Silver Pencil in Out of Home: Craft - Art Direction
• Silver Pencil in Print & Promotional: Physical Products & Apparel
• Bronze Pencil in Design: Craft - Art Direction
• Bronze Pencil in Direct Marketing: Non-traditional & Guerrilla Marketing
• Bronze Pencil in Direct Marketing: B2B Communications
• Bronze Pencil in Integrated / Omnichannel: Craft - Art Direction
• Bronze Pencil in Cultural Driver: Popular Culture Impact
• Merit in Direct Marketing: Integrated / Omnichannel Campaign
• Merit in Integrated / Omnichannel: B2B Communications
• Merit in IP & Product Design: Promotional - Physical Product
• Merit in Out of Home: B2B Communications
• Merit in Print & Promotional: Craft - Art Direction
• Merit in Print & Promotional: Craft - Typography
• Merit in Integrated / Omnichannel: Innovation - New Ideas in Integrated / Omnichannel
• Merit in Out of Home: Craft - Illustration
• Merit in Out of Home: Craft - Typography
• Merit in Out of Home: Innovation - New Ideas in Out of Home

"The 100th Edition" by Scholz & Friends (a VML company) for Frankfurter Allgemeine Zeitung

• Silver Pencil in Design: Craft - Art Direction
• Silver Pencil in Print & Promotional: Print & Promotional for Good
• Silver Pencil in Design: Craft - Photography
• Bronze Pencil in Print & Promotional: Craft - Photography
• Merit in Design: Editorial - Magazines & Newspapers
• Merit in Design: Design for Good
• Merit in Print & Promotional: Newspaper - Single
• Merit in Print & Promotional: Craft - Art Direction
• Merit in Cultural Driver: Popular Culture Impact

"Frosty Fix" by VML Kansas City for Wendy's

• Silver Pencil in Creative Use of Data: Targeting
• Bronze Pencil in Cultural Driver: Content at the Speed of Culture
• Merit in Creative Use of Data: Real-Time Data
• Merit in Experiential & Immersive: Events - In-Person
• Merit in Interactive, Online & Mobile: Creative Use of Data
• Merit in Out of Home: Use of Humor
• Merit in Public Relations: Current Event Response
• Merit in Social Media: Stunts & Activations

"The Philharmonic Prints" by Scholz & Friends (a VML company) for Berliner Philharmonie

• Silver Pencil in Out of Home: Craft - Art Direction
• Merit in Design: Posters - Series
• Merit in Out of Home: Posters - Series
• Merit in Out of Home: Craft - Illustration
• Merit in Out of Home: Craft - Printing & Production

"SupportBelt" by VML Detroit for Ford Motor Company

• Silver Pencil in Design: Design for Good
• Merit in Design: Promotional - Physical Items
• Merit in Experiential & Immersive: Physical Products
• Merit in Design: Innovation - New Ideas in Design
• Merit in Direct Marketing: Innovation - New Ideas in Direct Marketing

"Unsilence the Crowd" by VML London for Sela

• Bronze Pencil in Branded Entertainment: Craft - Use of Technology
• Merit in Out of Home: Experiential & Immersive
• Merit in Radio & Audio-First: Experiential Radio & Audio
• Merit in Radio & Audio-First: Radio & Audio for Good
• Merit in Branded Entertainment: Brand Partnerships
• Merit in Branded Entertainment: Innovation - Execution in Branded Entertainment
• Merit in Direct Marketing: Craft - Use of Technology
• Merit in Integrated / Omnichannel: Innovation - Execution in Integrated / Omnichannel

"Group Therapy" by VML Paris for AXA

• Bronze Pencil in Branded Entertainment: Branded Entertainment for Good
• Merit in Branded Entertainment: Full Length Video - Single
• Merit in Moving Image Craft & Production: Casting - Celebrity / Influencer
• Merit in Branded Entertainment: Use of Humor

"Undeleted" by VML Buenos Aires for Unilvever

• Bronze Pencil in Integrated / Omnichannel: Integrated / Omnichannel Campaigns for Good

"Royalties for Nature" by VML New York for General Mills / Nature Valley

• Merit in Branded Entertainment: Commerce
• Merit in Branded Entertainment: Brand Partnerships
• Merit in Branded Entertainment: Innovation - Use of Media in Branded Entertainment

"ECOSAVER MORTGAGE" by Folk VML / Dublin for Bank of Ireland

• Merit in Green Pencil: Green Pencil
• Merit in IP & Product Design: Innovation - New Ideas in IP & Product Design

"Seeding Songs" by VML Kansas City and VML New York for Veja x FarFarm

• Merit in Branded Entertainment: Audio
• Merit in Green Pencil: Green Pencil

"The Social Feed" by VML Dubai for HungerStation

• Merit in Creative Use of Data: Social Media
• Merit in Social Media: Commerce

"Sound Scales" by VML London and VML New York for Diageo / Baileys

• Merit in Radio & Audio-First: Experiential Radio & Audio
• Merit in Radio & Audio-First: Commerce

"Unsilence the Violence" by Scholz & Friends (a VML company) for TERRE DES FEMMES

• Merit in Out of Home: Out of Home for Good
• Merit in Public Relations: Public Relations for Good

"Above the Bias" by VML Chicago for Abbott / Libre

• Merit in Pharma: Film & Video

"Adscan" by Makro Supermarkets for VML Bogotá D.C.

• Merit in Interactive, Online & Mobile: Commerce

"The Balancing Act" by VML London for AstraZeneca

• Merit in Pharma: Craft - Art Direction

"Call Glenn" by VML Belgium for Child Focus

• Merit in Radio & Audio-First: Radio & Audio for Good

"Copper Skin" by VML Bogotá D.C. for Telefónica Movistar

• Merit in Design: Innovation - New Ideas in Design

"First Drive" by VML London for Ford Motor Company

• Merit in Gaming: Use of Gaming as a Tool

"Long Live the King" by VML Madrid for Burger King

• Merit in Film & Video: Use of Humor

"OREO Menu" by VML New York for Mondelez / OREO

• Merit in Design: Innovation - New Ideas in Design

"The Peeing People" by VML Milan for Merck

• Merit in Pharma: Out of Home

"The Secret Road Safety Anthem" by Scholz & Friends (a VML company) for Federal Ministry for Digital and Transport / German Road Safety Council

• Merit in Music & Sound Craft: Artist / Brand Collaboration

"The Shaded Route" by VML Riyadh for Hungerstation

• Merit in Creative Use of Data: Real-Time Data

"Steal Artois" by VML Santiago for Stella Artois

• Merit in Design: Promotional - Physical Items

"Worm Food" by VML Santiago for Gobierno de Chile

• Merit in Health & Wellness: Out of Home