At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Kaufland

Shopping can wait, life won't

Kaufland AED awareness ad that will stop your heartbeat.
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AED Key visual
Doctors Without Borders
Has Awards

Sensitive Content Exposed

Revealing the realities we can scroll past, but others have to live through.
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Doctors without borders key visual
Česká spořitelna
Has Awards

Future Mindset Board

Oldest bank. Youngest leaders.
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Untitled design 24
Oneplay
Has Awards

The Oneplay Launch

Two platforms became one brand. One elevator delivered it to the nation.
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One Play metro
Boy with the phone
Nestlé

KitKat Break Billboards

Turning Prague's empty ad spaces into breaks for an entire city
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Two women doing excercise
St. Joseph's Home

KOMMO®: The exercise system to train neuroplasticity

An innovative healthcare product designed to build neurological health and raise money for Multiple Sclerosis
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Phone Break
KitKat
Has Awards

Phone Break

The chocolate bar is coming for its oblong-shaped rivals
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1024 CPV003 VENDY2
Český paralympijský výbor

Same but different

We used dark humour to show the obstacles faced by parasport athletes.
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Anastasiia krutota Q ML Bk vb0 M unsplash
Česká spořitelna
Has Awards

Today We Are #stronger, Today We Help

In 6 days we created a fundraising campaign with one objective: to help Ukraine
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Wesley tingey okgmk SDWL9 Q unsplash
PricewaterhouseCoopers
Has Awards

PricewaterhouseCoopers

Campaign convinced Gen Z candidates that working in audit can change the world
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Run Tour image 3
ČEZ
Has Awards

It Is a Pleasure to Run

ČEZ RunTour is not just about the race, it's more about the community
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Be Safe WT
Česká spořitelna
Has Awards

Be Safe Collection

Fashioning safety with a crusade against online scams
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KB Bank Website Header Color overlay
Komerční banka

Entering the New Era of KB with UX/UI Email Redesign

Reinventing the visual style, email processing and workflow
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Shutterstock 631086410
Kärcher

Customer Care for Kärcher

Improving CX in e-commerce
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CL Dr Max Family 018
Dr.Max

Dr.Max SubClubs

Improving Dr.Max’s most successful loyalty program ever
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