At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
STC
Speak My Language
A game-changing tool designed to level the playing field for gamers with autism.
Read Case Study
STC
The Blind Seats
Inclusive stadium seats designed for visually impaired fans at live matches
Read Case Study
flynas
Seat With a View
The first intelligent seat selector lets you choose your view before flying
Read Case Study
KAFA
The Eweeha Protest
Turning a traditional wedding chant into a rallying cry for women’s rights
Read Case Study
HungerStation
The Shaded Route
An innovative app that helps delivery riders avoid the scorching Saudi Arabia sun
Read Case Study
The Coca-Cola Company
Emoji Coke
Turning emojis into real-world tasty offers with Coca-Cola in Saudi Arabia
Read Case Study
KUDU
Shrimps vs Prawns
Two sandwiches become a hot topic of conversation across Saudi Arabia
Read Case Study
Saudi Telecom Company
The Hearing Trade
Recycling old phones into affordable hearing devices
Read Case Study
Almarai
Non-Sponsored Sponsorship of Ramadan
Almarai hijacks Ramadan with +500 customized videos on their online platforms.
Read Case Study
Saudi Telecom Company
Eidiya 18+
The first-ever “Eidiya 18+”, giving grownups a chance to receive Eidiyas.
Read Case Study
Saudi Telecom Company
Expect the Unexpected
A campaign that caught everyone off guard at every touchpoint possible!
Read Case Study
HungerStation
Tip With Time
A simple modification of HungerStation's app helps protect food delivery drivers
Read Case Study
Al Jazira Ford
That affordable
Saudi Ford dealer sells affordable SUV on food delivery app
Read Case Study
HungerStation
Birthmark Stories
A Series Of Real Untold Stories That Brought To The Forefront The Birthmark Myth
Read Case Study