At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

STC
Has Awards

Speak My Language

A game-changing tool designed to level the playing field for gamers with autism.
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Stc Speak My Language Header
STC
Has Awards

The Blind Seats

Inclusive stadium seats designed for visually impaired fans at live matches
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Stc The Blind Seats main image
flynas
Has Awards

Seat With a View

The first intelligent seat selector lets you choose your view before flying
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Flynas Seat with a View main image
KAFA

The Eweeha Protest

Turning a traditional wedding chant into a rallying cry for women’s rights
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KAFA The Eweeha Protest main image
THE SHADED ROUTE HEADER IMAGE
HungerStation
Has Awards

The Shaded Route

An innovative app that helps delivery riders avoid the scorching Saudi Arabia sun
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Emoji Coke
The Coca-Cola Company
Has Awards

Emoji Coke

Turning emojis into real-world tasty offers with Coca-Cola in Saudi Arabia
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KUDU HERO 05
KUDU

Shrimps vs Prawns

Two sandwiches become a hot topic of conversation across Saudi Arabia
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STC Hearing Trade hero 03
Saudi Telecom Company

The Hearing Trade

Recycling old phones into affordable hearing devices
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HS The Subconscious Order Main Image
HungerStation
Has Awards

The Subconscious Order

Let your subconscious mind do the ordering
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Background3
Almarai
Has Awards

Non-Sponsored Sponsorship of Ramadan

Almarai hijacks Ramadan with +500 customized videos on their online platforms.
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Stc pay Eidya 18 copy
Saudi Telecom Company

Eidiya 18+

The first-ever “Eidiya 18+”, giving grownups a chance to receive Eidiyas.
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Stc expect the unexpected
Saudi Telecom Company

Expect the Unexpected

A campaign that caught everyone off guard at every touchpoint possible!
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Tip Time website cover photo
HungerStation
Has Awards

Tip With Time

A simple modification of HungerStation's app helps protect food delivery drivers
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AJVA HS Territory PR 01
Al Jazira Ford

That affordable

Saudi Ford dealer sells affordable SUV on food delivery app
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HS Birthmark Stories Main Image
HungerStation
Has Awards

Birthmark Stories

A Series Of Real Untold Stories That Brought To The Forefront The Birthmark Myth
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