At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Castrol
Has Awards

Portraits of Glory

Inspiring the champions of Castrol & societies with the glory they deserve
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Portraits of Glory
FIBA World Cup

Don't Miss A Beat

The biggest and most impactful logo launch in FIBA's History
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Hero Image
FIFA World Cup

Bring the Moves

Be Active, Bring the Moves!
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Hero Image 1
Women’s Futsal Player's Association
Has Awards

Unhide the Fans

How we got FIFA to organize the first women's Futsal World Cup
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Unhide The Fans WT
Lightscamerawendy wt
Wendy's
Has Awards

Lights. Camera. Wendy.

How Wendy's gave its voice an actual voice
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Be Safe WT
Česká spořitelna
Has Awards

Be Safe Collection

Fashioning safety with a crusade against online scams
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North America
Outdoor Brand

A new D2C platform for an iconic family of outdoor brands

Creating a new distribution approach, guided by daily strategic leadership
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India
Luxury Property

Lead generation through smarter targeting

Connecting with potential buyers to generate leads for a luxury property development
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Luxembourg
Global CPG

Driving new revenue growth for a global CPG

Amazon DSP: growing portfolio revenues, whilst leaving your competitors guessing how!
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Voices of Humanity
The European Commission

Voices of Humanity

Documenting the daily lives of unsung heroes – humanitarian aid workers – and their fight for survival and normalcy while providing life-saving aid.
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KAFA The Eweeha Protest
KAFA

The Eweeha Protest

Turning a traditional wedding chant into a rallying cry for women’s rights
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Miami Beach Spring Break Reality Check Hero
City of Miami Beach
Has Awards

Miami Beach Spring Break Reality Check

The show is fake. The rules are real.
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Corruption city 1
Publimetro
Has Awards

Corruption City

A mega-city paid in full, but its inhabitants could never enjoy
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NZ Ryman
Ryman Healthcare

Ryman Pioneers

A new generation of influencers
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Anastasiia krutota Q ML Bk vb0 M unsplash
Česká spořitelna
Has Awards

Today We Are #stronger, Today We Help

In 6 days we created a fundraising campaign with one objective: to help Ukraine
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