At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Castrol
Portraits of Glory
Inspiring the champions of Castrol & societies with the glory they deserve
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FIBA World Cup
Don't Miss A Beat
The biggest and most impactful logo launch in FIBA's History
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Women’s Futsal Player's Association
Unhide the Fans
How we got FIFA to organize the first women's Futsal World Cup
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Česká spořitelna
Be Safe Collection
Fashioning safety with a crusade against online scams
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Outdoor Brand
A new D2C platform for an iconic family of outdoor brands
Creating a new distribution approach, guided by daily strategic leadership
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Luxury Property
Lead generation through smarter targeting
Connecting with potential buyers to generate leads for a luxury property development
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Global CPG
Driving new revenue growth for a global CPG
Amazon DSP: growing portfolio revenues, whilst leaving your competitors guessing how!
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The European Commission
Voices of Humanity
Documenting the daily lives of unsung heroes – humanitarian aid workers – and their fight for survival and normalcy while providing life-saving aid.
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KAFA
The Eweeha Protest
Turning a traditional wedding chant into a rallying cry for women’s rights
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City of Miami Beach
Miami Beach Spring Break Reality Check
The show is fake. The rules are real.
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Publimetro
Corruption City
A mega-city paid in full, but its inhabitants could never enjoy
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Česká spořitelna
Today We Are #stronger, Today We Help
In 6 days we created a fundraising campaign with one objective: to help Ukraine
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