Office Detail

Cape Town

VML

G12 Old Castle Brewery Complex
6 Beach Road
Woodstock, Cape Town 7925
South Africa

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Office Detail

Durban

The Hardy Boys (A VML Company)

Lion Match Office Park, The Old Factory, 2nd Floor
892 Umgeni Road
Durban, Kwa-Zulu Natal 4001
South Africa

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Office Detail

Johannesburg

WPP Campus Johannesburg

Building A
20 Woodlands Drive
Woodmead, Johannesburg 2191
South Africa

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About Us

We put everything we are into everything we do.

VML South Africa is the African arm of the world’s biggest creative company.

While we have the might of a global network behind us, we have the mindset of an entrepreneur, and we are deeply rooted in this unique, colourful continent we call home.

Our story is one of continuous growth and self-development. More than a decade ago, a group of likeminded visionaries in their respective fields united behind a common goal to form the business that would ultimately become VML South Africa. What was then a maverick agency, punching way above its weight, has continued to grow and evolve, expanding its offering along the way by bringing on more visionary masters of their craft.

The result is a comprehensive range of capabilities, with specialist skills in every area. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, technology and more. We deliver end-to-end solutions that produce measurable results for our clients. We always have an eye to the future.

At VML South Africa we’re proud to say that we are our clients’ creative heartbeat. We craft bold solutions that accelerate our clients’ growth and captivate consumers.

Our Work

Ford SA

Live the Ranger Life

In South Africa’s heavily contested bakkie market, this ad celebrates the essence of what it means to Live the Ranger Life.
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Live The Ranger Life 2
Siqalo Foods
Has Awards

Order from the Country

The world's first live delivery billboard.
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Stork order from the country
Unilever

Dove's Real Beauty Generation

Dove challenges AI beauty standards. Using a custom microsite, users refine AI-generated images to be more inclusive.
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RBG KV

Insights

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Insight

The Future 100: 2025

VML reveals our 100 trends set to transform the marketplace in 2025
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Insight

Inside the AI Marketing Revolution That's Happening Behind the Scenes

There’s a lot of talk about AI’s potential in advertising. In the engine rooms behind the ads, data scientists are quietly making it real.
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Insight

How to Turn an Internship Into a Career Launchpad

Rialene Nel joined VML on a learnership after winning a student showcase. Now she has a full-time job at the agency.
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The Kids Arent Buying It
Insight

The Kids Aren't Buying It

They’re searching for something solid in a world that feels adrift...
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News

Live The Ranger Life 3
News

Behind the Scenes of the New Ford Ranger Ad

From helping neighbours move house to finding the perfect road trip playlist, it’s all in a day’s drive when you Live the Ranger Life.
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Dove Real Beauty Generation Key Visual 1 1
In The Press

VML creates world-first Chrome extension to take on harmful AI beauty standards

The Chrome extension, developed by Dove South Africa and VML, makes it possible to generate realistic images of beauty that reflect all ages and ethnicities
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Lunch Bar Celebrates 60 Years in SA with a New Otherworldly Discovery
News

LunchBar Celebrates 60 Years in SA with a New Otherworldly Discovery

The 2024 conspiracy campaign just won triple gold at the Smarties Awards and a Bronze TikTok Ads Award.
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VML South Africa Announces Ryan Campher as Head of Data
News

VML South Africa Announces New SA Data Lead

VML South Africa has named Ryan Campher as SA Data Lead – a move that reflects the agency’s focus on turning intelligence into impact.
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Our Leadership