The One Show 2025: VML Earns 101 Awards, Including Top Honors in Social Media and Film

VML recognized with 101 accolades at The One Show 2025, including Best of Social Media, Best of Film & Video, and five Gold Pencils

VML has been honored with 101 awards at The One Show 2025, one of the advertising industry's most prestigious global competitions. The agency's accolades include Best of Discipline awards in both Social Media and Film & Video, five Gold Pencils, 12 Silver Pencils, 13 Bronze Pencils, and 69 Merits.

The One Show, organized annually by The One Club for Creativity, is renowned for celebrating excellence in advertising and design. Established in 1973, the competition attracts thousands of entries worldwide. More than 20,000 submissions were received from 69 countries.

The awards were announced at a gala on Friday, May 15 during Creative Week in New York City.

Winning work from VML at The One Show 2025 includes:

"Wendy's Enters the Chat" by VML Kansas City for Wendy's

Best of Social Media in Social Media
Gold Pencil in Social Media: Social Channel - Single Platform
Gold Pencil in Social Media: Use of Humor
Bronze Pencil in Interactive, Online & Mobile: Online Community Platform
Bronze Pencil in Social Media: Active Engagement / Call to Action
Merit in Cultural Impact: Popular Culture Impact

"This Is Not a Game" by VML Mexico City for Telefónica Movistar

Best of Film & Video in Film & Video
Gold Pencil in Film & Video: TV, VOD, & Online - Over 90 Seconds - Single
Silver Pencil in Branded Entertainment: Long Form Video - Single
Silver Pencil in Branded Entertainment: Film & Video for Good
Bronze Pencil in Branded Entertainment: Cinema Advertising
Merit in Branded Entertainment: Branded Entertainment for Good
Merit in Gaming: Gaming for Good
Merit in Moving Image Craft & Production: Direction - Single

"Thanks for Coke-Creating" by VML New York for The Coca-Cola Company

Gold Pencil in Design: B2B Communications
Gold Pencil in Out of Home: Billboards & Transit - Series
Silver Pencil in Integrated / Omnichannel: Integrated / Omnichannel Campaign
Silver Pencil in IP & Product Design: B2B Communications
Silver Pencil in Out of Home: Craft - Art Direction
Silver Pencil in Print & Promotional: Physical Products & Apparel
Bronze Pencil in Design: Craft - Art Direction
Bronze Pencil in Direct Marketing: Non-traditional & Guerrilla Marketing
Bronze Pencil in Direct Marketing: B2B Communications
Bronze Pencil in Integrated / Omnichannel: Craft - Art Direction
Bronze Pencil in Cultural Driver: Popular Culture Impact
Merit in Direct Marketing: Integrated / Omnichannel Campaign
Merit in Integrated / Omnichannel: B2B Communications
Merit in IP & Product Design: Promotional - Physical Product
Merit in Out of Home: B2B Communications
Merit in Print & Promotional: Craft - Art Direction
Merit in Print & Promotional: Craft - Typography
Merit in Integrated / Omnichannel: Innovation - New Ideas in Integrated / Omnichannel
Merit in Out of Home: Craft - Illustration
Merit in Out of Home: Craft - Typography
Merit in Out of Home: Innovation - New Ideas in Out of Home

"The 100th Edition" by Scholz & Friends (a VML company) for Frankfurter Allgemeine Zeitung

Silver Pencil in Design: Craft - Art Direction
Silver Pencil in Print & Promotional: Print & Promotional for Good
Silver Pencil in Design: Craft - Photography
Bronze Pencil in Print & Promotional: Craft - Photography
Merit in Design: Editorial - Magazines & Newspapers
Merit in Design: Design for Good
Merit in Print & Promotional: Newspaper - Single
Merit in Print & Promotional: Craft - Art Direction
Merit in Cultural Driver: Popular Culture Impact

"Frosty Fix" by VML Kansas City for Wendy's

Silver Pencil in Creative Use of Data: Targeting
Bronze Pencil in Cultural Driver: Content at the Speed of Culture
Merit in Creative Use of Data: Real-Time Data
Merit in Experiential & Immersive: Events - In-Person
Merit in Interactive, Online & Mobile: Creative Use of Data
Merit in Out of Home: Use of Humor
Merit in Public Relations: Current Event Response
Merit in Social Media: Stunts & Activations

"The Philharmonic Prints" by Scholz & Friends (a VML company) for Berliner Philharmonie

Silver Pencil in Out of Home: Craft - Art Direction
Merit in Design: Posters - Series
Merit in Out of Home: Posters - Series
Merit in Out of Home: Craft - Illustration
Merit in Out of Home: Craft - Printing & Production

"SupportBelt" by VML Detroit for Ford Motor Company

Silver Pencil in Design: Design for Good
Merit in Design: Promotional - Physical Items
Merit in Experiential & Immersive: Physical Products
Merit in Design: Innovation - New Ideas in Design
Merit in Direct Marketing: Innovation - New Ideas in Direct Marketing

"Unsilence the Crowd" by VML London for Sela

Bronze Pencil in Branded Entertainment: Craft - Use of Technology
Merit in Out of Home: Experiential & Immersive
Merit in Radio & Audio-First: Experiential Radio & Audio
Merit in Radio & Audio-First: Radio & Audio for Good
Merit in Branded Entertainment: Brand Partnerships
Merit in Branded Entertainment: Innovation - Execution in Branded Entertainment
Merit in Direct Marketing: Craft - Use of Technology
Merit in Integrated / Omnichannel: Innovation - Execution in Integrated / Omnichannel

"Group Therapy" by VML Paris for AXA

Bronze Pencil in Branded Entertainment: Branded Entertainment for Good
Merit in Branded Entertainment: Full Length Video - Single
Merit in Moving Image Craft & Production: Casting - Celebrity / Influencer
Merit in Branded Entertainment: Use of Humor

"Undeleted" by VML Buenos Aires for Unilvever

Bronze Pencil in Integrated / Omnichannel: Integrated / Omnichannel Campaigns for Good

"Royalties for Nature" by VML New York for General Mills / Nature Valley

Merit in Branded Entertainment: Commerce
Merit in Branded Entertainment: Brand Partnerships
Merit in Branded Entertainment: Innovation - Use of Media in Branded Entertainment