Office Detail

Barcelona

Office Detail

Madrid

VML

La Matriz, Ríos Rosas 26
Madrid 28003
Spain

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Creativity, data and technology.

VML THE COCKTAIL we are a creative transformation company, which unites the power of creativity and the depth of consulting to create and build genuine relationships.

We understand and apply creativity as a transversal force that inspires, connects and transforms through solid and integrated specialties. And a diverse and committed human talent.

A creative transformation that we activate with:

  • The accuracy of the data.
  • The rigour of the investigation.
  • The vision of design.
  • The power of stories.
  • The reality of business.
  • The thrill of experiences.
  • Commitment to positive impact.
  • And the scale of technology.

Our Work

Burger King
Has Awards

Long Live the King

The power of a universal insight to connect Burger King to real families.
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Long Live the King
Coca-Cola

The Afterlife Train

Fanta & 'Beetlejuice Beetlejuice' summon the spookiest Halloween experience ever.
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SFBO (French-Brazilian Society of Oncology)
Has Awards

Dogs Without Borders

A unique project launched that trains rescue dogs to diagnose breast cancer - giving people living in remote communities access to diagnostics
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Dogs without Borders Hero
The Kraft Heinz Company

Your Heinz for Cooking

Heinz enters German kitchens with Tomato Frito, a new tomato-based sauce
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VML Spain Heinz Frito

Insights

HERO Cannes Lions Terrace
Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight

The Future 100: 2025

VML reveals our 100 trends set to transform the marketplace in 2025
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Insight

Tomorrow's Commerce 2025

25 future trends supporting the evolving consumer and reshaping future commerce
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Insight

Shoptalk Europe 2025: Key Trends

The word(s) of the year are undeniably 'Agentic AI'
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News

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In The Press

Automation and Performance: The Impact of AI on SEO and Online Advertising

VML The Cocktail pioneers new metrics for success in an era where being understood by AI matters more than traditional impressions
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9 Oscar Orellana CEO de VML Carlos Eiroa director de marca publicidad y patrocinio en Asisa María Herranz head of quality research de VML María González brand and advertising manager en Telefónica España
In The Press

VML, a new agency concept to connect brands and people

VML presented itself with a strong commitment between the union of creativity and technology, making creative transformation the engine of brand growth.
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Website Hero 2024
News

VML Earns 54 Honors at Eurobest Awards

Highlights include two grand prix, three gold, five silver, 10 bronze, and 34 shortlists across offices in Germany, Belgium, Hungary, the UK, Spain, and Italy
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6 Alberto Knapp
In The Press

Alberto Knapp, president at VML THE COCKTAIL: "We are neither an agency nor a consultant, we want to create a new category"

The creative transformation company has presented the new identity that will define its brand and has announced an investment of 15 million in AI.
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